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Resumen: The aim of this research is to prove the applicability of a diagnostic tool which may be used as a guide for the design, assessment and monitoring of business management in any organization. The innovation of the proposed model resides in the merger of three disciplines: strategic management, marketing and total quality management. Each discipline has a different approach when planning its objectives, but all of them converge in this integrated model. By applying this guide to a logistic warehouse, the applicability of this integrated model is proved as it prioritizes the necessary performance in a systematic way while taking into account the strategic vision, the constant value exploration and the continuous improvement.
Idioma: Inglés
DOI: 10.15341/jbe(2155-7950)/12.07.2016/007
Año: 2016
Publicado en: Journal of business and economics 7, 12 (2016), 2005-2014
ISSN: 2155-7950
Originalmente disponible en: Texto completo de la revista

Tipo y forma: Article (Published version)
Área (Departamento): Área Organización de Empresas (Dpto. Direcc.Organiza.Empresas)

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