@article{Marta-Lazo:62105,
      author        = "Marta-Lazo, C. and Martínez-Rodrigo, E. and
                       Sánchez-Martín, L.",
      title         = "{The «i-Generation» and its interaction in social
                       networks. An analysis of Coca-Cola on Tuenti}",
      year          = "2013",
}