000061645 001__ 61645
000061645 005__ 20190709135505.0
000061645 0248_ $$2sideral$$a94502
000061645 037__ $$aART-2017-94502
000061645 041__ $$aeng
000061645 100__ $$aPlumed, Marta
000061645 245__ $$aPlace branding process: Analysis of population as consumers of destination image
000061645 260__ $$c2017
000061645 5060_ $$aAccess copy available to the general public$$fUnrestricted
000061645 5203_ $$aIn tourist marketing and branding strategies considering residents’ perceptionsis essential as promotional actions must convey an image that adequately represents the place and its inhabitants. This research considers that a destination brand cannot be successful if the residents’ perspective is not taken into account. Thanks to a quantitative study of the case of Zaragoza (Spain), a model of research is presented to analyse the residents’ brand attitude, perception of usefulness, and perceived image. The results confirm that the inhabitants’ attitude is the main variable to get a good destination image through a place branding strategy, which will depend on the brand’sperceived usefulness. Thus, the present paper verifies the importance of considering residents’ perspective in destination image managementdue to they are both the first producers and consumers of their own place image.
000061645 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000061645 592__ $$a0.109$$b2017
000061645 593__ $$aTourism, Leisure and Hospitality Management$$c2017$$dQ4
000061645 593__ $$aBusiness and International Management$$c2017$$dQ4
000061645 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000061645 700__ $$0(orcid)0000-0003-4530-9645$$aIñiguez Berrozpe, Tatiana$$uUniversidad de Zaragoza
000061645 700__ $$0(orcid)0000-0003-0937-4861$$aElboj, Carmen$$uUniversidad de Zaragoza
000061645 7102_ $$14009$$2775$$aUniversidad de Zaragoza$$bDpto. Psicología y Sociología$$cÁrea Sociología
000061645 773__ $$g11, 4 (2017), 31-52$$pTourismos$$tTourismos$$x1790-8418
000061645 8564_ $$s558774$$uhttps://zaguan.unizar.es/record/61645/files/texto_completo.pdf$$yVersión publicada
000061645 8564_ $$s42367$$uhttps://zaguan.unizar.es/record/61645/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000061645 909CO $$ooai:zaguan.unizar.es:61645$$particulos$$pdriver
000061645 951__ $$a2019-07-09-11:48:21
000061645 980__ $$aARTICLE