Repositorio Institucional de Documentos

@article{Cambra-Fierro:61464,
      author        = "Cambra-Fierro, J. and Kamakura, W.A. and Melero-Polo, I.
                       and Sese, F.J.",
      title         = "{Are multichannel customers really more valuable? An
                       analysis of banking services}",
      year          = "2016",
}