| TAZ-TFM-2023-522 |
The Effects of Film-Induced Tourism Culture on Hong Kong’s destination branding
Liu, Yi
Ruiz Pardos, Manuela (dir.)
Universidad de Zaragoza,
FEGP,
2023
Máster en Dirección y Planificación del Turismo
Resumen: This study focuses on the development of film-induced tourism and its contributions to tourism destinations, using Hong Kong as a case study to provide a comprehensive understanding of the phenomenon. By utilizing film as a medium to build the image and brand of destinations, this research explores the benefits and implications for local tourism organizations, government agencies, industry participants, and the film industry itself in the context of Hong Kong. The study emphasizes the paradigm shift in tourist development and provides insights into planning, policy, and development adjustments required to capitalize on this shift in the unique setting of Hong Kong. Additionally, it highlights the interrelationship between the film industry and tourism in Hong Kong, illustrating how they can reinforce and influence each other within the local context. The study examines the impact of successful destination marketing through film-induced tourism in Hong Kong, including attracting international tourists, increasing foreign exchange, and creating employment opportunities. Furthermore, it considers the potential for local individuals and film-related organizations in Hong Kong to participate in tourism development as new characters, leveraging the city's rich film heritage. The research adds to the body of literature on film-induced tourism, particularly in the Asian region, by providing updated concepts, recommendations, and insights grounded in the specific context of Hong Kong. Ultimately, the study contributes to the understanding of film-induced tourism as a powerful tool for destination marketing, economic development, and intersectoral collaboration, with Hong Kong serving as a compelling case study that showcases the complexities and potential of this phenomenon.
Tipo de Trabajo Académico: Trabajo Fin de Master
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El registro pertenece a las siguientes colecciones:
Trabajos académicos > Trabajos Académicos por Centro > Facultad de Empresa y Gestión Pública
Trabajos académicos > Trabajos fin de máster