000128634 001__ 128634 000128634 005__ 20231213131033.0 000128634 037__ $$aTAZ-TFM-2023-522 000128634 041__ $$aeng 000128634 1001_ $$aLiu, Yi 000128634 24200 $$aThe Effects of Film-Induced Tourism Culture on Hong Kong’s destination branding 000128634 24500 $$aThe Effects of Film-Induced Tourism Culture on Hong Kong’s destination branding 000128634 260__ $$aZaragoza$$bUniversidad de Zaragoza$$c2023 000128634 506__ $$aby-nc-sa$$bCreative Commons$$c3.0$$uhttp://creativecommons.org/licenses/by-nc-sa/3.0/ 000128634 520__ $$aThis study focuses on the development of film-induced tourism and its contributions to tourism destinations, using Hong Kong as a case study to provide a comprehensive understanding of the phenomenon. By utilizing film as a medium to build the image and brand of destinations, this research explores the benefits and implications for local tourism organizations, government agencies, industry participants, and the film industry itself in the context of Hong Kong. The study emphasizes the paradigm shift in tourist development and provides insights into planning, policy, and development adjustments required to capitalize on this shift in the unique setting of Hong Kong. Additionally, it highlights the interrelationship between the film industry and tourism in Hong Kong, illustrating how they can reinforce and influence each other within the local context. The study examines the impact of successful destination marketing through film-induced tourism in Hong Kong, including attracting international tourists, increasing foreign exchange, and creating employment opportunities. Furthermore, it considers the potential for local individuals and film-related organizations in Hong Kong to participate in tourism development as new characters, leveraging the city's rich film heritage. The research adds to the body of literature on film-induced tourism, particularly in the Asian region, by providing updated concepts, recommendations, and insights grounded in the specific context of Hong Kong. Ultimately, the study contributes to the understanding of film-induced tourism as a powerful tool for destination marketing, economic development, and intersectoral collaboration, with Hong Kong serving as a compelling case study that showcases the complexities and potential of this phenomenon.<br /><br /> 000128634 521__ $$aMáster en Dirección y Planificación del Turismo 000128634 540__ $$aDerechos regulados por licencia Creative Commons 000128634 700__ $$aRuiz Pardos, Manuela$$edir. 000128634 7102_ $$aUniversidad de Zaragoza$$b $$c 000128634 8560_ $$f847309@celes.unizar.es 000128634 8564_ $$s1598752$$uhttps://zaguan.unizar.es/record/128634/files/TAZ-TFM-2023-522.pdf$$yMemoria (eng) 000128634 909CO $$ooai:zaguan.unizar.es:128634$$pdriver$$ptrabajos-fin-master 000128634 950__ $$a 000128634 951__ $$adeposita:2023-12-13 000128634 980__ $$aTAZ$$bTFM$$cFEGP 000128634 999__ $$a20230617101833.CREATION_DATE